27 Jul Counting Made Fun at Luna Park

Luna Park, Melbourne, deploys Entrance Control people counting solution

Luna Park Melbourne has been an icon in Melbourne since its opening in December 1912.

Some of the original attractions included the Scenic Railway roller coaster, the River Caves, the Pharaoh’s Daughter, the American Bowl Slide, the Palais de Folies, the Ferris Wheel and numerous American slot machines (that used dimes).

These days Luna Park remains a galaxy of amusements and sensations. From the jaw dropping, eye ball popping super thrill rides like the Pharaoh’s Curse, Metropolis and the Enterprise, to the exhilarating rides like the Spider, Twin Dragon, G force and Shock Drop. that have been attracting families for nearly 100 years.

Luna Park is a free to enter, un-gated venue which wanted to be able to accurately count the number of people entering the site without causing any physical obstruction which might distract from the iconic entry.

Luna Park already used Entrance Controls’ Enterprise solution for a variety of applications including ticketing, POS & Membership so they consulted with Entrance Control Systems as to their options for people counting. Entrance Control recommended deploying thermal sensors over their main entrance which could be connected to Traffic Insight™, Entrance Control’s people counting software solution.

2 outdoor thermal scanners where linked together to monitor the 4 metre wide entrance of the park and they accurately count people coming and going, even when they are walking closely together in groups.

The Traffic Insight™ software, in turn, logs all the counts from the sensors allowing the system to provide accurate real time counts of population levels as well as later reporting back on hourly counts of pedestrian traffic in and out of area thereby providing valuable pedestrian traffic data to Luna Park’s management team to help with its strategy and decision making.

Lorcan Kinsella of Luna Park said —

‘As an un-gated venue which only has tickets for individual rides it has always been hard for us to know exactly how many people have been in the park from day to day. The thermal sensors have proven to be a very accurate counting solution and with it we can make detailed analysis of the average spend per head of our visitors and the data from the system is also impacting on our marketing activities, signage, staffing levels and sponsorship.’