17 Nov Anytime Fitness uses Door Detective for Revenue & Access Control
The Customer: AnyTime Fitness
Fastlane Door Detective
Anytime Fitness opened its first club in 2002 and today is not only the largest 24-hour, co-ed fitness club, but is also the fastest-growing franchised fitness club in the world. Convenience is a hallmark of the brand, and 24/7 access is offered in every club location. To reduce the staffing requirements of its franchisees, Anytime Fitness requires an access control and anti-tailgating solution be used at every location.
We had a small problem of members letting their friends in to work out for free when there was no one staffing the front door,” said Mark Daly, National Media Director for Anytime Fitness.
Anytime Fitness chose Fastlane Door Detective Tailgate Detection system to secure the entrances at its clubs. Fastlane Door Detective ensures that only one person enters a club each time a member presents electronic credentials at the main entrance. By reducing the prior “tailgating” problem the fitness centre experienced, Fastlane Door Detective helps to enable the promise of 24-hour access in a financially competitive and sustainable way.
Door Detective is unique in doorway entrance control, as it features microprocessors programmed with neural network software. Infrared beams from enclosures mounted on the door frame, monitor how many people pass through an open, access-controlled doorway. Alarms identify violations and the intelligence in the Fastlane technology virtually eliminates false alarms.
Mark Daly, National Media Director for Anytime Fitness. “Door Detective is very effective at detecting such violations, and yields information on which members are participating in this abuse. This has helped us to develop revenue streams from people formerly cheating the system, and we now recommend Fastlane Door Detective for each new club opening.”
“Door Detective is superior in detecting real tailgaters. We initially used an alternative system and experienced an unacceptable number of false alarms,” said Steven Vierck, Chief Operating Officer of ProVision Security Solutions, a security integrator who assists Anytime Fitness with its security needs. “The installation is also cost-effective and easier due to the enclosures not having to be perfectly aligned. As buildings naturally shift over time, this problem was amplified and led to costly fixes with the alternative system.”
“It is rewarding to see Fastlane Door Detective working to raise revenues and control costs for hundreds of Anytime Fitness locations,” said Jeff Brown, President of Smarter Security Systems. “The reliability and security provided by Door Detective is essential in this environment and many others where, without a truly secure door, intruders present a financial risk.”
With Door Detective, franchise owners can leave their club unstaffed at any time confident that they are not losing revenue to people who should be paying dues and that their clients feel secure in the club while they exercise.